As pressure mounts for companies to demonstrate responsible business practices, corporate America is embracing corporate social responsibility (CSR) as an integrated dimension of its overall operations. As CSR and philanthropy become increasingly intertwined, the line between them is blurring. What is the role of philanthropy in CSR? How can one leverage the other to achieve greater social impact? How can

Nonprofits are constantly challenged to accomplish large goals with limited resources. As a result many organizations become so focused on the day-to-day operations that they fail to collect the relevant data to substantiate their successes. Organizations generally fall into two broad catagories, those that collect and supply every data point possible to funders, and those that offer none or too

There is a formula that nonprofit organizations have used for many years to raise money. This strategy consists of making regular phone calls to tried and true donors, putting on $300 a plate dinner galas that include silent auctions, direct mailing to large lists of people that have supported the organization in the past, and/or producing events based on cycling,

Many nonprofits find that their online fundraising is not as successful as they would like it to be. If your online contributions are anemic maybe it’s that your appeal isn’t as appealing as it could be, or maybe people just don’t know your asking. People visit your website to find out more about you, your mission, and how their contribution

Everyday people recieve e-mails, phone calls, and direct mailers asking them to give, or do, something. How do you get noticed in a noisy world? Below are five easy, but vitally important things, to consider before you hit the send button on your latest marketing masterpiece.

American Airlines and the American Association of People with Disabilities have announced the creation of the “Altitude Award” to honor the best U.S. television commercials featuring authentic depictions of people with disabilities.