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Mobile First Index: What You Need to Know

Google’s mobile first index initiative has already commenced. Should this be a new vocabulary, this is Google’s way of giving priority to websites that have a mobile version in terms of ranking signals and the desktop version follows just in case there isn’t any mobile version. This move was rather not surprising in light of the fact that majority of Google users now incline towards performing searches on mobile devices as compared to desktops. This essentially means that your roofing website will be lagging behind if it was to overlook the new algorithm. Though most of your clientele are not fond of using mobile devices, mobile first index is still a must-have in light of the fact that it entails suitable SEO practices. Talked about here are recommendations that will make sure you make the needed changes to your website.

Truth be told, one of the things that users expect when online is for a website to load in the shortest time possible. Making sure that your webpage is in a position to offer this is advantageous when it comes to mobile ranking and good thing is that there are ways that can help achieve this. Image optimization is important since it will help you make larger images smaller now that the latter is a sure fire way to expedite the experience. Removal of unnecessary characters without changing functionality of the source code also helps in making loading quicker. Another thing that you can take advantage of is browser caching in light of the fact that it does store your website’s resourceful files that play a major role in quickening the experience. Redirects also need to be reduced for the reason that they at times need the website to reload and thus slowing the entire experience.

Mobile users in the past had to block the likes of JavaScript due to the drag they used to cause. But this is no longer the case since smartphones that we have nowadays are more than capable of handling. Blocking of JavaScript among others has now become a thing of the past considering that the market now has smartphones that accommodate such easily as a duck takes to water. Keep in mind that Googlebot on the smartphones helps identify the images and later categorize them and it would thus be beneficial if you did not hide them.

Lead generation is an aspect that you cannot afford to overlook and pop-ups are known to interfere with this. Pop-ups are actually known to frustrate many users and it doesn’t take long before they leave and the high bouncing rate could prove costly due to decreased rankings. Getting rid of them would thus be a good thing to do.

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